Our library of CX certification programs
All our CX certification programs have been carefully designed to engage you and your teams in three practical ways:
01 To learn the purpose of customer advocacy
02 To teach the fundamentals of CX
03 Help to lay the foundations for deep expertise across core CX disciplines
Learn more about the first and only Bain-standard NPS® and CX Training in the world, launched by NPSx℠.

Certification program 1 - For all employees
Winning through Customer Experience – CX and NPS Fundamentals
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Deliver on the company value of customer obsession
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Define elements of a customer-centric company and culture
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Explore team behaviors to support positive change


Certification program 2 - For CX Practitioners
Customer Insights and Analytics
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Source, build, and analyze customer data sets to draw meaningful conclusions
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Identify key pain points and use analytical frameworks
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Enrich customer data with business data
Certification program 3 - For CX Practitioners
Earned Growth and Customer Economics
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Communicate the true economic value of your customers and unlock the earned growth potential
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Translate customer data into bottomline financial impact
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Create a compelling and precise business case for improving the customer experience


Certification program 4 - For CX Practitioners
Customer Strategy
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Source, build, and analyze customer data sets to draw meaningful conclusions
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Identify key pain points and use analytical frameworks
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Enrich customer data with business data
Certification program 5 - For CX Practitioners
Customer Experience Design
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Identify customer needs and embed user and customer empathy into the design process
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Develop “North Star” future experiences linked to strategy
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Test and pilot customer experience designs
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Apply best practices and tried and tested approaches of design thinking to the product, journey, and experience redesign processes


Certification program 6 - For CX Practitioners
Executing Change
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Identify customer and organizational considerations for executing change
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Scale CX solutions effectively
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Organize cross-functional teams
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Transition from “change” to “business-as-usual” CX management
Certification program 7 - For CX Practitioners
Customer Journey Management
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Build experience and journey management at scale
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Organize the operating model and rhythm effectively
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Work across organizational silos and run customer operations

Course delivery
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On-demand: start and access your course anytime, anywhere
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Timing: 1-3 hours per course
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Online ‘bite-sized’ content that fits into your busy schedule
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Engaging, practical, and immersive experience
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Contains a mix of videos, reading, knowledge checks, case studies and interactive exercises
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Live facilitated sessions will be part of the community experience under the “premium connect” package only
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Complete all seven CX certificate programs + a capstone exam to become a Bain-certified CX practitioner (“Premium” and “Premium Connect” subscriptions only)