Building Loyalty Through Personalized, Connected Customer Experiences

Building Loyalty Through Personalized, Connected Customer Experiences

Bain experts Maureen Burns and Bill Groves recently explained how companies can use AI to up their CX game. Here’s a recap.

Using Generative AI to Create Marketing Segments of One

Using Generative AI to Create Marketing Segments of One

Generative AI can predict customer needs and drive ultra-personalized marketing and communication.

7 Ways Retailers Drove Loyalty and Increased NPS

7 Ways Retailers Drove Loyalty and Increased NPS

Compared to other industries, UK retailers significantly increased NPS between 2019 and 2023. Here’s how.

5 Ways to Build Loyalty in Banking and Financial Services

5 Ways to Build Loyalty in Banking and Financial Services

Personalized CX and digital experiences drive NPS in banking and financial services.

10 Ways Generative AI Can Improve Contact Centers

10 Ways Generative AI Can Improve Contact Centers

Contact Centers have promising applications for generative AI.

5 Ways Banks Can Activate Their High-Value Customers

5 Ways Banks Can Activate Their High-Value Customers