NPSx Cookie Policy

Last updated on 13 February 2024

This Cookie Policy applies to the NPSx platform (the “Platform”) that is hosted on including, but not limited to, MyCX, CX Training, CX Roadmap & Accreditation, CX Community and NPS Loyalty Forum and KineticsSM AI (the “Site”) provided by Bain & Company, Inc., a company headquartered in Boston, Massachusetts, USA, and/or other companies of the Bain group (“Bain”, “we”, “us”).

This Cookie Policy explains how and why cookies, web beacons, pixels, and other similar technologies (collectively “Cookies”) may be stored on and accessed from your device when you use or visit the Site and how you can manage your preferences. This Cookie Policy should be read together with our Privacy Policy and our Terms of Use.

Bain reserves the right, at its sole discretion, to alter and update this Cookie Policy from time to time. We therefore invite you to review the current version of the Cookie Policy each time you return to our Site.

What are Cookies?

"Cookies" are small text files that are stored by your browser on your computer's or other device’s hard drive. Cookies can be placed on your device directly when accessing the Sites (first party Cookies) or by a third party through the use of the Sites (third party Cookies).

Cookies can be further categorized into two types:

  • Session Cookies are only stored on your device during your browser session. They are deleted when you close your browser.
  • Persistent Cookies remain on your device for a set period of time even after your browser session has ended.

What do we use Cookies for?

Our Site uses different categories of Cookies for the purposes described below.

Please click on the Cookie button in the bottom left corner of the page to access the “Customize Consent Preferences” window where you can find the list of cookies for each category listed below.

Necessary Cookies

These Cookies are required for the operation of our Site and use of its features. They include, for example, Cookies that enable us to remember some of your choices to speed up navigation and provide you with a secure site experience.

Our Site cannot function without such Cookies, and they are therefore automatically set when you visit them. You can set your browser to block or alert you about these Cookies, but some parts of our Sites will not work (please see Managing Cookies below for more information).

Functional Cookies

Our Site uses functional Cookies to help perform certain functionalities such as sharing the content of the Site on social media platforms, collecting feedback, and other third-party features.

Analytics Cookies

These Cookies are used to understand how you interact with the Site and help to provide information on metrics such as the number of visitors on the Site, bounce rate, and traffic source, among others.

Performance Cookies

These Cookies are used to understand and analyze the key performance indexes of the Site, which helps in delivering a better user experience for the visitors.

Marketing Cookies

These Cookies are used to provide you with customized advertisements based on the pages you have previously visited to analyze the effectiveness of the ad campaigns.

Managing Cookies

Necessary Cookies are automatically set on your browser when you visit our Site. These Cookies are required for our Site to work properly and cannot be disabled using the “Customize Consent Preferences” window on our Site.

You have the choice to reject all Cookies by clicking on “Reject All”, accept all Cookies by clicking on “Accept All” or manage your Cookie preferences by selecting the preferred Cookies and clicking on “Customize” on our cookie banner. Please note that certain functionalities of our Site might not work if you choose to disable other Cookies.

If you want to modify your Cookie settings later on, you can do so by clicking on the Cookies button in the bottom left corner of the website at any time.

You can also use the settings of your Internet browser to prevent your browser from accepting new Cookies (including strictly necessary Cookies), get notified when new Cookies are dropped on your browser and disable or delete Cookies altogether (including strictly necessary Cookies). Please note that deleting existing Cookies will not prevent Cookies from being set during your next visit on our Sites.

You can find more information about how to manage Cookies in the “help” section of your browser.


If you have any questions about this Cookie Policy, please contact [email protected].