
Using Generative AI to Create Marketing Segments of One
Generative AI can predict customer needs and drive ultra-personalized marketing and communication.

7 Ways Retailers Drove Loyalty and Increased NPS
Compared to other industries, UK retailers significantly increased NPS between 2019 and 2023. Here’s how.

5 Ways to Build Loyalty in Banking and Financial Services
Personalized CX and digital experiences drive NPS in banking and financial services.

10 Ways Generative AI Can Improve Contact Centers
Contact Centers have promising applications for generative AI.